For Barter collab, brands can work with nano and micro influencers who typically have a smaller following, but they often have a highly engaged audience. This means that your brand's message can reach a targeted audience that is more likely to engage with your content. And with the huge database of 8Mn influencers across Instagram and YouTube, Social Tweebs can connect brands with apt influencers.

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Working with these influencers for a barter campaign can be a cost-effective way to get your brand in front of a highly engaged audience without having to pay for very high collaboration costs. Generally, there is some hesitation by some agencies to usually take up Barter collaborations but here, we promote barter collaborations and are aiming to create this platform that is accessible for all the brands and influencers to carry a campaign at any scale as required.