Engagement
Optimise how well your audience engages with your content, by leveraging the power of influencers.
When you think about investing in influencer marketing campaigns, the first thought that gazes into your mind will be engagement. Now, most of you who are still understanding influencer marketing must be thinking about what exactly is engagement.
Engagement is nothing but the overall concept that clearly explains how content is performing. This is calculated with KPIs like - likes, shares, and comments on the post. This helps in understanding performance of the campaign which is why engagement is counted as the most crucial and foremost factor when it comes to influencer marketing.
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Right from the planning of the campaign till the results after execution, we try to ensure that your campaign performs well and is reached out to the right audience to get desirable engagement to the content posted. The reaction of the content on the target audience, helps understand whether or not the campaign is going as planned.